Christina Aguilera Kicks-off Rock the Vote’s 2008 Campaign
Building on the swell of young voters engaged in this Presidential election
Washington, DC - June 4, 2008
Today, Rock the Vote is launching its 2008 national public service advertising (PSA) campaign. Christina Aguilera is the featured artist in this first broadcast and print execution of the ad campaign. Targeting young people, the ads encourage individuals to take action by registering to vote and casting their ballot in November.
The powerful and emotional PSA opens with Aguilera singing a lullaby to her newborn son Max. She is singing a rendition of “America the Beautiful” while holding her son who is draped in an American Flag. The television spots along with the print ad end with a call to action: its time to make history, its time to rock the vote; register to vote at rockthevote.
Aguilera’s PSA supports her long-standing involvement with Rock the Vote and her personal passion to support young people’s involvement in the democratic process. “Voting is a right that we are fortunate enough to have and one that we should not take for granted. I encourage all young people to use this right and realize they can make a difference,“ said Aguilera.
This PSA comes at a time when young people are participating and voting in record numbers. Already in 2008, young voter turnout has doubled, tripled, and even quadrupled in every caucus and primary election. Rock the Vote will fuel this movement of young people and continue the momentum all the way to the ballot box in November.
This PSA will be followed by a series of ads featuring additional artists, young people and others expressing their opinions on why they vote and what they would like more or less of, depicting their desire for a better future and expressing their hopes including “less ignorance/ more education” “less apathy/ more empathy” and “less prejudice/ more pride.”
“Through the incredible support of artists such as Christina Aguilera we are able to connect with young people and inspire them to take action. Eighteen years ago, it was Madonna wrapped in a flag, today it is Christina Aguilera and her son Max donning the red, white and blue.” said Heather Smith, executive director of Rock the Vote. “Our advertising campaign will fuel the incredible momentum we’ve seen among young people this election season, inciting them to make a lasting difference the issues that affect them, on their future.”
Rock the Vote’s partnership with Christina Aguilera is keeping with the organization’s 18-year-history of inspiring, engaging and mobilizing a generation of action by fusing celebrity, music, and politics. This year, Rock the Vote will run the largest youth-voter registration drive in history, registering more than 2 million young people. Already, more than 850,000 individuals have downloaded the voter registration form from Rock the Vote’s website
How Christina Aguilera Gives Back
Sure, she can sing, dance, and sell perfume by the vatful. But did you know she's helped raise $22 million to feed struggling women and children? Read here about the star's latest missions (in her own words and handwriting!) and learn how you can help.
Christina's Hunger for Change
Christina Aguilera does not do anything halfway, and her charitable work is no exception. Last May, United Nations representatives were so blown away by her fund-raising power — she'd done a series of performances and campaign ads benefiting the World Food Programme (WFP) and other hunger-relief agencies — that they asked her to take on the role of Ambassador Against Hunger. The position goes well beyond the typical celebrity show-up, and Christina accepted.
A week later, she was in Haiti, walking from tent to tent in makeshift camps and listening to stories of mothers trying to get by in dire conditions.
Read more: Christina Aguilera Helps Hungry Children - Christina Aguilera World Food Programme Work - Redbook